Information Joma collects

When you create an account, we collect your name, email address, and account type (customer or business owner). If you are a business owner, we also collect your trading name and any contact details you voluntarily provide.

When you write a review, we collect your written content, star rating, price rating, and the business type you select. Reviews are publicly visible and associated with your display name.

Payments are not currently live during beta. If paid plans are introduced later, payment processing will be handled securely by a third-party payment provider and this policy will be updated.

How reviews are used

Reviews are public and permanent. They are visible to anyone who visits a business profile on Joma. We believe transparency is the foundation of community trust — a review cannot be hidden or suppressed simply because a business owner dislikes it.

A business owner who believes a review is false or defamatory may raise a formal challenge. Challenges are reviewed by our moderation team within 7 business days. We reserve the right to remove reviews that violate our community guidelines — including those that contain hate speech, personal attacks, or demonstrably false factual claims.

Business owner privacy

If you claim a business profile, your account email is never shown publicly. Only the contact information you explicitly choose to display — such as an Instagram handle, WhatsApp link, or business phone number — will appear on your public profile.

We will contact you at the email you registered with for account-related communications only. We will not sell, share, or rent your personal information to third parties for marketing purposes.

We protect informal businesses by design

Many Black-owned businesses operate from home, as mobile workers, or without formal registration. Joma was specifically designed to support these businesses without exposing them to risk.

We never display a home or personal address publicly. If a business is not listed with a verified public address on Google Maps, we show area and city only — never a street address.

We never display a personal mobile number without consent. When customers add a WhatsApp based business, we only ask for the last 5 digits of the number to help identify the business. Full WhatsApp numbers should only be added by the business owner or with clear permission, and are only shown publicly when the business owner explicitly enables this after claiming their profile.

Contact details and public information

During beta, business details are added by the community and may be corrected by business owners when they claim their profile. We do not automatically scrape or import data from third-party platforms.

If you are a business owner and believe any community-added information is incorrect, you can claim your profile free and update or remove any details. You are always in control of what appears on your public Joma profile.

Requesting removal or correction

You have the right to request that we correct inaccurate information about you, or remove your personal data from our systems. To make a request, please use the Contact page and select "Data removal or correction" as the reason.

We will respond within 14 days. For business profile removal requests, we will verify ownership before making any changes.

Note that reviews written by other users about a business are not personal data belonging to the business owner and cannot be removed on this basis alone — except where they violate our community guidelines.

Joma beta uses Supabase Auth for account access and Supabase for storing profile, review, claim, and contact data. Some features are still being tested during beta. If you have questions about how your data is handled, please use the Contact page.